Wolfson Group, a Scotland-based international consumer wellness company, has announced that its men's wellness brand TestoPrime is now available to U.S. consumers through OneLavi.com, marking an expansion of the brand's online retail presence beyond Amazon. This move represents another step in Wolfson Group's ongoing U.S. expansion strategy, which focuses on increasing consumer access to its portfolio through additional online retailers and brick-and-mortar distribution opportunities. The addition matters because it signals the company's commitment to broadening its distribution network and making its established brands more accessible to U.S. consumers.
TestoPrime serves the men's wellbeing category, with a focus on vitality, everyday performance and healthy ageing. The brand is part of Wolfson Group's broader portfolio of wellness products designed around different consumer lifestyles and priorities. According to the founder and CEO of Wolfson Group, "Men's wellness is an important part of our portfolio, and we're pleased to expand access to TestoPrime through another U.S. retail channel. Our focus is on building a stronger retail presence while making our established brands easier for consumers to find." The expansion comes as conversations around men's wellness increasingly encompass a broader range of lifestyle priorities, including physical activity, nutrition, maintaining vitality and healthy ageing. Wolfson Group believes this broader approach reflects changing consumer interests, with more men considering everyday wellbeing as part of their long-term lifestyle goals rather than focusing on a single aspect of health.
TestoPrime is already available to U.S. consumers through Amazon. Its new availability on OneLavi provides another online purchasing option while supporting Wolfson Group's strategy of expanding its distribution network across multiple retail channels. The company recently participated in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it presented its portfolio during scheduled meetings with U.S. retail industry participants. This participation underscores Wolfson Group's active efforts to engage with retailers and expand its footprint.
TestoPrime is part of Wolfson Group's multi-category portfolio, which also spans weight management, cognitive wellness and gut health. The company continues to develop its U.S. retail presence while investing in consumer education and science-led brand development. "Expanding into additional online retail channels is an important part of our long-term strategy," the founder said. "We want to create more opportunities for consumers to discover our brands while continuing to build relationships across the U.S. retail marketplace." Wolfson Group said it plans to continue broadening its U.S. distribution footprint as it develops additional retail relationships and supports growth across its consumer wellness portfolio.
The implications of this announcement are significant for the U.S. wellness market. By adding OneLavi as a retail partner, Wolfson Group not only increases the visibility of TestoPrime but also demonstrates its ability to adapt to evolving consumer shopping habits. As more consumers seek convenient online options for health and wellness products, the company's multi-channel approach positions it to capture a larger share of the market. Furthermore, the expansion aligns with the growing interest in men's wellness, a category that is gaining traction as men increasingly prioritize holistic health and longevity. Wolfson Group's focus on science-led brands and consumer education further differentiates its offerings in a competitive landscape.
