On Veterans Day, General James L. Jones, USMC (Ret.) and Sergeant Major Alford L. McMichael, USMC (Ret.) announced the launch of Veteran Strong, a first-of-its-kind membership organization designed to reward America's Veterans, Service Members, and military families for their service. The initiative aims to honor military service with tangible benefits, including building credit, building savings, and providing educational, training, and job placement opportunities to build families' futures.
By bringing together a community of 30 million Veterans, Service Members, and their families, Veteran Strong will harness their collective buying power to deliver exclusive value and meaningful savings that members can't get anywhere else. The organization is guided by a mission to keep Veteran families strong and to offer personal support through every stage of life.
At the heart of the mission are two founders whose decades of military leadership and shared commitment to the nation's heroes have brought them together again. General Jones is a decorated four-star Marine Corps General whose career spanned more than four decades. A Vietnam Veteran who served as a rifle platoon and company commander, he later served as Commandant of the Marine Corps, Supreme Allied Commander Europe (NATO), Commander U.S. European Command, and National Security Advisor. Sergeant Major McMichael is the 14th Sergeant Major of the Marine Corps, having served as the senior enlisted advisor to the Commandant. Later, he became the first-ever Senior Non-Commissioned Officer for Allied Command Operations at NATO.
Jones and McMichael served together at the highest levels of military leadership. When General Jones was Commandant, Sergeant Major McMichael was his top enlisted advisor. Afterward, the two continued their service together at NATO, where General Jones personally asked Sergeant Major McMichael to postpone his retirement to become the Alliance's first Sergeant Major of NATO's Operational Forces, helping establish NATO's enlisted leadership program. Today, their decades of brotherhood and commitment to service continue through Veteran Strong.
"As a proud Veteran, I believe we have an obligation to serve those who have served our country long after they leave the uniform behind," said General Jones, Co-Founder of Veteran Strong. "For many Veterans and military families, the transition to civilian life brings a new set of challenges – from building financial security to caring for their families and planning for the future. We want Veteran Strong to be something military families can count on not just today, but as their needs change over time. At Veteran Strong, your service has its benefits."
Sergeant Major McMichael added, "As an enlisted Marine, I learned that leadership isn't about rank – it's about responsibility. For me, that responsibility has always meant protecting the people I served alongside and making sure they knew someone had their back. That's the commitment we bring to Veteran Strong. We want every Service Member and Veteran to know they're not navigating life after service or having to figure all of that out alone. We've got their backs."
Beginning January 2027, members can access exclusive benefits from partners including Experian, which will help Veterans protect and build credit with free financial wellness tools; Siebert Financial, offering free financial education, investment tools, and $0 online trades; ADT, providing free home security equipment; Agero Roadside Assistance, offering free roadside assistance and emergency support; NewDay USA, helping with homeownership; Georgia Military College, providing exclusive tuition savings and access to degree programs; and Fox Nation, offering a free year of streaming access featuring exclusive programming and content celebrating America's military community. Additional partners and offerings will be announced in the coming months, bringing members even more savings and benefits across automotive, insurance, and other everyday needs.
Membership is only available to Veterans, active-duty Service Members, members of the National Guard and Reserve, and their families. To learn more about Veteran Strong, visit www.VSnation.com, beginning November 11. The announcement was made via (NewsUSA).
