Versus Systems (NASDAQ: VS), a provider of gamification and audience engagement technology, is advancing its market position through the expansion of Drinkfinger, a QR-enabled beverage carrier that connects live-event attendees with interactive digital experiences. The initiative, discussed by CEO Luis Goldner and other leaders on IBN’s Stock2Me Podcast, aims to transform routine concession purchases into gateways for mobile games, rewards, and branded content.
Drinkfinger allows fans to scan a QR code on a beverage carrier to instantly access games, promotional offers, and event-related content on their smartphones. This reduces friction between brand exposure and active participation, creating new sponsorship opportunities for venues and advertisers. Versus Systems is targeting Latin American markets, where sports and entertainment events offer a high density of potential users. The company’s Winfinite platform provides customizable web-based games for promotional campaigns, while its Filter Fan Cam product brings augmented-reality effects to live venues, further enriching the fan experience.
During the podcast, management also explored the intersection of artificial intelligence and cybersecurity, signaling that Versus is considering how AI can enhance its digital engagement ecosystem. The integration of AI could enable more personalized and secure interactions, potentially increasing the value of Versus’s offerings to brands and event organizers. For investors, the expansion into Latin America represents a significant growth avenue, as the region’s passionate sports and entertainment culture aligns well with interactive gamification. The move also positions Versus to capitalize on the increasing demand for immersive, technology-driven fan engagement solutions globally.
The company’s newsroom at https://ibn.fm/VSI provides the latest updates related to VS. The Stock2Me Podcast appearance was syndicated through MissionIR, a communications platform that is part of the Dynamic Brand Portfolio at IBN. MissionIR leverages InvestorWire for wire solutions and editorial syndication to 5,000+ outlets, among other services. The full discussion, including details on Drinkfinger’s Latin American rollout and Versus’s AI considerations, can be accessed via the Read More>> link. As Versus Systems continues to innovate at the intersection of gamification, AI, and live events, its strategic moves could reshape how brands engage with audiences, making it a company to watch in the evolving digital engagement landscape.
