Verizon has announced a major promotion for the 2026 NFL season, offering YouTube's NFL Sunday Ticket for free with select mobile and home internet plans. The offer, available from July 30 through September 2, provides savings of up to $480 for customers who purchase an eligible 5G phone and activate a new line on Unlimited Ultimate or Unlimited Plus plans, or switch an existing line to those plans. Additionally, customers can qualify by switching to Verizon's 100% fiber-optic Fios Home Internet, select premium Verizon Home Internet options (including 5G Home Ultimate or Verizon Home Internet Lite Extra), or a premium Frontier Fiber tier (1G, 2G, 5G, or 7G). Existing Verizon Home Internet and Simplicity customers can purchase a standalone NFL Sunday Ticket subscription for $234 or bundle it with NFL RedZone for $276.
The promotion aims to keep fans connected whether they are at the stadium or watching away games from home. According to the announcement, "Verizon keeps you connected" by offering these deals, which are available online at verizon.com/nfl-sunday-ticket-on-youtube-streaming/ or at Verizon stores.
Beyond the savings, Verizon is introducing Verizon Shine, a component of its new Verizon Loyalty Program. Each week during the NFL season, Verizon customers can enter for a chance to win exclusive experiences. For instance, starting the week of August 3, customers can enter to win an all-expenses-paid 5-day trip to see the Pittsburgh Steelers vs. New Orleans Saints in the first NFL game in Paris. The program also eliminates activation and upgrade fees and offers Verizon Dollars, where customers earn 3% cash back monthly. Customers can check the My Verizon app for daily surprises and football fan opportunities.
This initiative underscores Verizon's strategy to leverage premium NFL content to attract and retain subscribers in a competitive telecommunications market. By bundling high-value sports streaming with its core services, Verizon aims to differentiate itself from rivals while deepening customer loyalty through experiential rewards. The offer is time-limited, running until September 2, ahead of the regular season kickoff.
As noted in the original press release from Verizon, "NFL Sunday Ticket includes out-of-market Sunday afternoon regular season games; excludes games streamed exclusively on digital platforms. Commercial use excluded. Additional terms and broadcast restrictions apply." The promotion is available for new and existing customers meeting the specified criteria.
