tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) — the buybuy BABY® Intellectual Property Token — is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
Eligible investors can learn more and access trading here.
This development underscores the growing trend of tokenizing real-world assets, extending beyond traditional equities to include intellectual property. By enabling secondary trading, tZERO is providing a regulated avenue for investors to gain liquidity in assets that were previously illiquid. This move could pave the way for more issuers to consider tokenization as a viable method for capital formation and ongoing investor engagement.
The BABY Digital Token’s progression from primary to secondary market highlights the potential for blockchain technology to revolutionize the way assets are issued and traded. As regulatory frameworks evolve, the integration of digital asset securities into mainstream financial markets is likely to accelerate, offering new opportunities for both issuers and investors.
