Topsail Steamer is encouraging families to consider seafood this holiday season with its make-at-home steam pots, known as Bay Buckets, which offer a coastal alternative to traditional turkey and ham. The company, which operates 11 locations across Alabama, Delaware, Florida, New Jersey, and North Carolina, emphasizes the ease of preparation: customers add liquid, steam, and serve.
The woman-owned business, which gained recognition on Shark Tank and was featured on Oprah's The O List for Summer Fun, highlights the growing trend of nontraditional holiday meals. CEO and founder Danielle Mahon stated, "The holidays are the perfect time to bring loved ones together over great-tasting food and experiences." The company aims to help families create coastal moments regardless of location.
To boost holiday sales, Topsail Steamer is offering a promotion on Wednesday, December 17, 2025, where customers who purchase a $100 gift card receive a $50 bonus card. The gift cards, available as traditional or eGift cards on the company's website, can be used in-store but not on Goldbelly gift cards.
Customers can order Bay Buckets by visiting any of the 11 store locations, calling for pickup or delivery where available, or through nationwide shipping via Goldbelly. Each Bay Bucket includes a base of sweet corn, Red Bliss potatoes, proprietary seasonings, cocktail sauce, and butter, with options to add shrimp, clams, crab, scallops, lobster tail, and sausage. The fresh ingredients come in a single-use steam pot with simple instructions.
Founded on North Carolina's Topsail Island in 2017, Topsail Steamer has expanded to five states and plans to develop over 40 new stores through a partnership with Elite Franchise Capital announced in early 2024. The company's growth reflects consumer interest in convenient, restaurant-quality meals at home.
