Toblerone today announced "The Ultimate Gift," a collaboration with Swarovski to create the Toblerone Crystal Bar crafted by Swarovski. This limited-edition, hand-made crystal replica of the original Toblerone chocolate bar will be auctioned at major airports worldwide from July 1 to July 31, 2026, with all proceeds donated to local charities chosen by each airport.
The crystal bar is modeled on the original Toblerone chocolate bar and manufactured in Austria. Each piece weighs 851 grams, measures 305 millimeters, and features 546 individually cut facets. Production requires 140 hours of development and 65 hours of handcrafting, using high-precision cutting technology for unmatched brilliance. Each bar is individually numbered and certified.
Bidding is available both in person at pop-up experiences in airports such as Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich, as well as online. 100% of winning bids will go to each airport's established charity partner. More information on the charities and the auction can be found at the auction site and charity details.
Iain Livingston, President of Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
For those who prefer an immediate purchase, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period. The box contains a Milk Toblerone bar, blending crystals on the outside with chocolate on the inside.
Toblerone was born in Switzerland in 1908, and its triangular shape has become one of the most recognised silhouettes globally. Swarovski, founded in 1895 in Austria, is known for its high-quality crystals and craftsmanship. The collaboration reflects shared values of quality and artistry, resulting in a luxury artefact that pays homage to the original chocolate bar.
The auction aims to engage travelers and global participants in supporting community-based charities, turning a symbol of travel into a force for good.
