Tilson PR, a marketing and public relations agency specializing in media strategies for national and regional brands, has received a Silver Award in the 2026 Davey Awards for its PetMeds Paw-tners social media influencer campaign. The recognition, announced by the Academy of Interactive and Visual Arts (AIVA), underscores the growing influence of small agencies in delivering creative campaigns that drive measurable results.
The PetMeds Paw-tners campaign was designed to raise awareness of the animal wellness brand and connect with pet parents. Since its launch in May 2025, Tilson PR has partnered with 77 social media influencers to showcase PetMeds as an online destination for pet essentials, including prescription medications and seasonal wellness products. The influencers produced 76 in-feed posts and 124 stories across Instagram, TikTok, Facebook, and YouTube Shorts, generating more than 150,600 engagements. Collectively, the participating influencers reached an audience of over 33.6 million followers.
"I am honored to receive this Silver Davey Award on behalf of our team, who amaze me every day with their dedication to driving results for our clients," said Tracy Tilson, president and founder of Tilson PR. "We love creating exciting campaigns like PetMeds Paw-tners that help them to connect and engage with current and future customers."
The Davey Awards, now in their 22nd year, are presented by AIVA, an assembly of more than 1,100 industry leaders from acclaimed brands, institutions, and agencies. The awards recognize the bold ingenuity of small shops, with winners chosen from thousands of entries from boutique agencies, in-house creative teams, small production companies, and independent creators. Each entry is evaluated against a standard of excellence set by AIVA, reviewed by multiple jurors, and scored using a ten-point rubric before final judgments by the AIVA Executive Jury.
"Winners this season showed us that big ideas can come from teams of any size," said AIVA General Manager Josh Campbell. "Congratulations to every one of them, and a heartfelt thank you to the AIVA Jury, whose time and dedication made this celebration possible. We're honored to spotlight work that proves the creativity coming from small shops truly has no limits."
The recognition matters because it validates the effectiveness of influencer-driven campaigns for brands seeking to engage niche audiences. For Tilson PR, the award adds to a growing list of accolades, including being named one of Entrepreneur magazine's 2026 Top Franchise Suppliers for public relations services and receiving Highly Commended in the Global Franchise Awards' Best Franchise PR & Marketing Firm category. The agency offers a range of services, from media relations and social media marketing to crisis management and special event promotions, helping businesses build brand recognition and connect with target audiences nationwide.
