Tijuana Flats is bringing back its most requested menu item, the Cheeseburger Taco, and expanding the lineup with two new cheeseburger-inspired offerings. The decision comes after nearly a decade of persistent requests from customers, franchisees, and loyal fans known as Flatheads. The revived and expanded cheeseburger menu launches on September 28 at all Tijuana Flats locations across Florida, Alabama, North Carolina, and Kentucky.
The new lineup includes three items that capture the classic cheeseburger experience without the bun: Cheeseburger Tacos ($10.99), featuring two grilled flour tortillas served with fries; Cheeseburger Burrito ($11.99), wrapped in a warm flour tortilla with seasoned fries inside, toasted until golden and served with fries on the side; and Cheeseburger Loaded Fries ($9.99), crispy fries topped with all the cheeseburger goodness. Each item stacks seasoned ground beef, queso, lettuce, tomatoes, onions, pickles, ketchup, and mustard.
"Our flatheads and our franchisees never stopped asking for Cheeseburger Tacos and as we move forward on our Bigger.Better.Bolder brand journey, we knew we had to listen to them and bring it back," said James O'Reilly, CEO of Latitude Food Group, parent company of Tijuana Flats. "When we heard how high the demand was, we realized we had something special. So now we have brought the Cheeseburger Tacos back, and we created two new ways to experience that cheeseburger flavor."
The return of the Cheeseburger Taco is more than a menu update; it reflects Tijuana Flats' commitment to customer-driven innovation and franchisee support. By responding to sustained demand, the brand reinforces its relationship with its most dedicated fans and demonstrates agility in a competitive fast-casual market. The addition of two new formats also shows a willingness to experiment with familiar flavors, potentially attracting new customers while satisfying existing ones.
For franchisees, the move could drive traffic and sales, as the Cheeseburger Taco has a proven track record of popularity. The expanded lineup offers multiple price points and formats, catering to different dining occasions and preferences. This strategic reintroduction aligns with the company's broader brand evolution under Latitude Food Group, which was newly formed to guide Tijuana Flats into its next phase of growth.
Guests can order the new items for dine-in, carryout, or online at Tijuana Flats. The brand also encourages customers to join its Flathead Rewards program, where they earn one point for every dollar spent, redeemable for exclusive rewards and deals. New members gain access to bonus point opportunities and instant rewards. The program can be accessed by downloading the Flatheads Rewards app at https://qrco.de/bbUMoR. Loyalty remains a cornerstone of the brand's strategy, as it continues to reward its most engaged customers.
Tijuana Flats, founded in 1995 in Winter Park, Florida, operates nearly 100 company-owned and franchised restaurants. As part of Latitude Food Group, the brand is positioned for further expansion and innovation. The return of the Cheeseburger Taco and the introduction of new items underscore the company's responsiveness to its customer base and its focus on bold flavors and over-the-top service. This move is likely to strengthen brand loyalty and attract new diners seeking creative, convenient Mexican-inspired fare.
