TargetNXT today released its Email Pulse Report 2026, an in-depth study examining how B2B organizations are evolving their email marketing strategies amid increasing demands for personalization, data accuracy, deliverability, and measurable ROI. Drawing insights from more than 5,000 B2B marketing professionals across North America, Europe, APAC, and the Middle East, the report provides a detailed view into how modern marketing teams build audiences, manage databases, engage decision-makers, and evaluate campaign success.
The research reveals that while email remains one of the most dependable channels for B2B engagement, long-term success is increasingly driven by audience quality, relevance, and execution rather than by message volume alone. More than 60% of respondents reported adopting AI and automation tools, while 55% are exploring predictive approaches and AI-assisted content creation, signaling a shift toward more intelligent campaign execution.
“Email marketing isn't losing relevance, it's becoming more accountable,” said Clement D, Founder & CEO of TargetNXT. “Buyers are more selective today, so reaching an inbox isn't enough. The teams that focus on relevance, audience understanding, and quality over volume will continue to see the best results.”
The report also highlights a continued rise in email marketing returns. Compared with previous industry benchmarks, where marketers reported generating between $36-$40 for every dollar spent, respondents indicated a $3 increase in ROI, underscoring email's enduring value as a revenue-driving channel.
TargetNXT is a B2B data intelligence company that helps organizations identify, understand, and engage their next customers through verified contact data, buyer intelligence, and actionable market insights. The complete TargetNXT Email Pulse Report 2026 includes in-depth survey findings, industry observations, expert analysis, and strategic recommendations designed to help B2B marketers navigate an increasingly complex digital landscape.
