Sweet Addison's, the clean dessert brand founded by D1 runner and foodfluencer Addison Labonte, has launched its first Protein Cookie in collaboration with Texas-based wellness expert Taylor Dukes (332K Instagram followers). The cookie contains 17 grams of protein, thanks to Taylor's signature Unflavored Bone Broth Protein Powder, and is free from grains, dairy, soy, refined sugars, and preservatives. It is designed as a convenient snack for post-workout recovery, midday cravings, or a high-protein dessert that does not spike blood sugar.
The brand, known for reimagining nostalgic baked goods like Pumpkin Choc Chips, Brookies, and Caramel-Stuffed Cookies with real ingredients, sees this launch as a natural expansion into the protein space. In a Q&A, Labonte explained that customers love treats aligning with wellness goals, making a protein-packed cookie a logical next step. The timing was also influenced by increasing consumer awareness about ingredient quality and the demand for snacks that deliver both flavor and function.
The collaboration with Taylor Dukes Wellness came about organically, as Dukes had been a longtime supporter of Sweet Addison's. Labonte noted that working together blended their knowledge and taste preferences, resulting in a cookie that feels special. What sets this protein cookie apart from others on the market is its soft-baked texture and use of nutrient-dense ingredients like almond flour and no refined sugars, avoiding the common trade-off between taste and nutrition.
Labonte emphasized that the balance of taste and function is central to the brand's philosophy. She stated that every bite delivers nostalgic cookie flavor while ingredients serve a purpose, such as 100% bone broth protein powder. The team went through many test batches to perfect flavor, texture, and nutrition. Looking ahead, Sweet Addison's plans to introduce seasonal flavors and continue evolving based on community feedback while staying true to its mission of making nostalgic treats better for you.
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