Splash Beverage Group, Inc. (NYSE American: SBEV) announced that Senor Frog's, a globally recognized restaurant and entertainment brand, has chosen Chispo Tequila as its house tequila across initial locations in Florida, the Bahamas, and Mexico. Senor Frog's, part of Grupo Anderson's Mexico, operates more than 50 business units and 15 distinct restaurant brands across four countries.
This rollout marks Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it scales in the on-premise channel. Senor Frog's selected Chispo after an extensive evaluation of authentic tequila brands, focusing on taste profile, consistency, and resonance with its diverse customer base. Chispo's smooth character and approachable style distinguished it among premium and value-positioned tequilas.
"This is exactly the type of early success we set out to achieve when we developed Chispo," said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. "The Senor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned their confidence. Their brand represents fun, quality food and beverage, and authenticity, and to have them choose Chispo as their house tequila, across multiple markets, is a tremendous early endorsement for this new brand."
Meissner added, "We told investors and partners that Chispo would be built deliberately, with the right liquid, the right partners, and the right customers. This launch is a clear example of that strategy moving from vision to execution, and we believe it's just the beginning of what Chispo can become."
The initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Senor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts over time.
Chispo Tequila is produced in Jalisco, Mexico, in partnership with ZB Distillery, a respected distilling operation known for its commitment to quality and traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond.
For more information, visit Splash Beverage Group and Chispo Tequila.
