Shaina Goedtke of White Spruce Real Estate at Keller Williams Realty Sioux Falls has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition underscores the growing emphasis on community engagement and creative marketing in the real estate industry, beyond mere sales figures.
The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Agents are evaluated annually, and no paid placement is available for recognition. This merit-based approach ensures that the honor reflects genuine achievement and dedication.
Goedtke's marketing efforts have generated more than 5.28 million impressions over the last 12 months, with her videos averaging approximately 102,000 views. Her profile also cites 189 homes sold and over $24.4 million in total volume. These metrics demonstrate her ability to effectively reach audiences and deliver results for clients.
A former teacher, Goedtke brings an educational approach to the client experience, helping buyers and sellers better understand the process while using creative storytelling to make properties stand out. Her background in education informs her client interactions, ensuring that clients are well-informed and confident in their decisions.
Her investment in Sioux Falls extends beyond individual clients. Goedtke organizes quarterly business-to-business meetings where local business owners can connect and learn marketing strategies. She and her family have also volunteered with The Banquet, a longstanding Sioux Falls organization that provides meals and resources to people in need. This community involvement aligns with the Lighthouse Marketing Institute's emphasis on community focus.
The recognition of Goedtke highlights the broader standard the Lighthouse Marketing Institute seeks to promote: a combination of professional results with education, creativity, personalized service, and local involvement. In an industry often driven by sales numbers, this recognition signals the importance of a holistic approach to real estate practice.
The 2026 Lighthouse Marketing Institute Recognition honors a select group of real estate professionals who demonstrate excellence not only in sales performance but also in the way they serve their clients and communities. Recognized agents exhibit exceptional client care, invest in their communities, embrace creative marketing, and consistently perform at a high level.
For those interested in learning more about the Lighthouse Marketing Institute and its recognition program, additional information is available at https://lighthousemarketinginstitute.com/.
