The Hong Kong Trade Development Council (HKTDC) will launch seven major lifestyle and licensing events next week, running from April 27 to 30 at the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo. The exhibitions include the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, Hong Kong International Licensing Show, and the Asian Licensing Conference. These events are expected to attract around 5,600 exhibitors from over 30 countries and regions, including first-time participants from Finland, Germany, Iceland, the United Arab Emirates, and Uzbekistan.
This year, the HKTDC debuts a new Reimagine themed floor at HKCEC Hall 5, seamlessly connecting the Gifts & Premium Fair and Home InStyle to offer buyers a one-stop overview of global lifestyle and gifting trends. The floor features highlighted zones such as the Selection of ASEAN, The Bespoke Hub, the Hong Kong Smart Design Global Awards, Cultural and Creative Avenue, and the Gerontech and Innovative Material Pavilion. The Hong Kong Smart Design Global Awards, renamed this year to celebrate local design talent, will hold its grand finale during the fair.
Home InStyle introduces for the first time innovative materials applied to homeware and home textiles, showcased alongside gerontech living products in the Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission. Over 20 local exhibitors will present smart solutions for the silver market, addressing global ageing trends. Fashion InStyle will highlight materials innovation through its NEXT@Fashion InStyle zone, featuring over 60 global exhibitors and a special partnership with the Philippines. Han Chong, founder of Self-Portrait, returns as project ambassador, leading six local designer brands to create cross-disciplinary designs unveiled at the NEXT Fashion Parade on April 28.
The Printing & Packaging Fair and DeLuxe PrintPack Hong Kong will present smart packaging technologies, including RFID and anti-counterfeiting solutions, as well as plant-based materials. The Green Printing & Packaging Solutions Zone returns, and seminars will explore AI applications in printing and design. The Hong Kong International Licensing Show, now in its 23rd edition, brings over 600 brands and IPs, including Bandai Namco and LINE FRIENDS. A new IP and e-Commerce Support Services Zone connects e-commerce platforms, KOLs, and marketing firms to help brands expand online. The concurrent Asian Licensing Conference will discuss global licensing trends, emotional economy, and sports licensing.
The HKTDC continues to promote sustainability, with over 820 green exhibitors across the fairs. The events adopt the EXHIBITION+ hybrid format, featuring AI-driven tools like Click2Match and Scan2Match for business matching, and a new SmartBot service for personalized visit routes. HKTDC Deputy Executive Director Jenny Koo emphasized that the events reinforce Hong Kong's role as a super connector and align with the national 15th Five-Year Plan, fostering cross-industry exchanges and business opportunities.
