The Seattle International Auto Show is set to return Friday, Nov. 13, through Sunday, Nov. 15, bringing a wide array of new cars, trucks, and SUVs under one roof at a time when consumers are increasingly weighing powertrain choices and seeking firsthand experience before buying. The event matters because it provides a rare opportunity to compare vehicles side by side, sit behind the wheel, and test-drive select models—bridging the gap between online research and real-world decision-making.
This year’s show will feature vehicles across a range of powertrains, including hybrids, plug-in hybrids, and all-electric models. Highlights include the new all-electric Toyota Highlander and RAV4 plug-in hybrid, the Honda Passport TrailSport with enhanced off-road capability, and the all-new Nissan Rogue Hybrid e-POWER, which brings Nissan’s series-hybrid technology to the U.S. market for the first time. Volkswagen will display the all-new redesigned Atlas, while Audi showcases the Q7 and the SQ9, a larger, flagship performance-oriented full-size three-row SUV. Kia brings the EV3 all-electric SUV and the redesigned Telluride, now available for the first time as a hybrid. For budget-conscious shoppers, models such as the Toyota Corolla and Prius, Kia K4 and K5 sedans, VW Taos, and Hyundai Kona and Elantra can all be had for under $30,000.
Test drives will be available from Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla, giving attendees the chance to get behind the wheel of a variety of vehicles. New for 2026 is OVR Outpost, presented by OVRMag.com, featuring more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear. This showcase brings the world of off-road exploration and vehicle-based camping to the show, allowing attendees to meet owners, learn how they built and equipped their rigs, and find inspiration for their own Pacific Northwest adventures.
Other special features include Avants Toy Box, a curated collection of full-size automotive icons paired with their miniature counterparts; a Porsche Car Club Retrospective with 50 iconic models spanning 1948 to today; and the Woodinville Car Club display, which includes 27 vehicles ranging from restored classics to custom creations, including Hellfire, a 1926 Star Hearse.
Attendees can also join VIP Group Tours guided by automotive journalists for an in-depth look at the hottest models. VIP tickets are $35 and include show admission and a goody bag. Free seminars will be hosted by industry guru and New York Times automotive columnist Tom Voelk at 1:15 p.m. on Saturday and Sunday in the Electric and Hybrid space next to Buick/GMC, where he will discuss the pros and cons of each powertrain type and answer questions. The Family Fun Zone offers activities like a mini test track and arcade fun with Juggernaut 2, racing games like Mario Kart, Forza, and Hot Wheels, and simulators from Gripwerks. Kids 12 and under enter free.
Show hours are 10 a.m. to 9 p.m. on Friday and Saturday, and 10 a.m. to 6 p.m. on Sunday. Tickets are $19.75 for adults, $17.75 for seniors 62 and over and military with any DOD ID, and free for kids 12 and under. More information is available at www.SeattleAutoShow.com. Media assets, including B-ROLL, are available for download.
