SCRUMMY, a global fantasy sports company, has launched an AI-driven platform designed to transform the fantasy rugby experience by integrating women's and youth rugby alongside professional men's leagues. The announcement, timed with the Women's Rugby World Cup 2025 in England, underscores the company's commitment to elevating women's sports and expanding rugby's reach to new fans.
The platform offers proprietary data, real-time match play tracking, and player statistics across youth competitions, men's and women's professional leagues, and global tournaments. According to a press release, SCRUMMY aims to captivate existing rugby enthusiasts while attracting newcomers through inclusive community features, comprehensive statistics, and a simple user experience. The app is available for free on the App Store or Google Play.
"We are committed to championing the women's sports movement and expanding rugby's reach," said Kisset Chirengende, Co-Founder of SCRUMMY. "This launch perfectly aligns with our goal to elevate the significance of women's sports and engage fans globally." The platform features full integration of women's international rugby from day one, ensuring visibility and storytelling for female athletes.
SCRUMMY's vision extends to youth rugby, highlighted by a pilot earlier this year in South Africa and Zimbabwe that reached registration capacity within 12 hours. The company also sponsored the Derby Day Schools Rugby Festival in Zimbabwe, reinforcing its commitment to building an all-encompassing rugby platform. "Our AI-powered insights fundamentally alter the way rugby fans interact with the sport," Chirengende emphasized.
The platform connects more than 120 rugby nations and over 475 million fans worldwide, making rugby one of the top 10 most popular sports globally, according to The Rugby Paper. Key features include AI-powered stats and insights that bring player cards to life, a fan-first experience with an intuitive interface, and built-in community tools for creating leagues and competing globally. SCRUMMY's co-founders include Angus Usher, Rugby Data & Industry Expert and Data Analyst at Chelsea FC; David Mitnick, former Intellectual Property Attorney; and Thariq Kara, previously Chief Data Architect at U.S. Immigration and Customs Enforcement.
The launch coincides with the Women's Rugby World Cup, hosted by England from August 22 to September 27, providing a timely opportunity to engage fans. For more information, visit SCRUMMY's website or follow on Instagram at @Scrummyapp_.
