Pvolve, the clinically-backed functional fitness franchise, is celebrating significant mid-year growth with nearly 30 open studios and five new leases signed, positioning the brand to reach 40 locations by the end of 2025. The expansion reflects increasing consumer demand for a smarter, sustainable approach to fitness and the strength of Pvolve’s franchise opportunity.
The brand’s development pipeline includes more than 50 studios in development, five in presale, five in lease review, and multiple studios in site selection, marking the fastest growth phase in company history. The newly signed leases span major markets: San Francisco, California; Pleasantville, New York; Scottsdale, Arizona; San Antonio, Texas; and Louisville, Kentucky.
Alex Puccillo, Executive Director of Franchise Development, stated, “Our development pipeline has never been stronger. Five new leases and growing presale activity show how excited consumers are about the Pvolve method and how confident entrepreneurs are in our model.”
Julie Cartwright, President of Pvolve, emphasized the human element of the growth: “Every new studio represents people coming together to strengthen their bodies and their confidence, and every new franchise partner brings passion and vision to our mission.”
Pvolve’s hybrid model combines in-studio classes, digital streaming, and proprietary equipment, allowing franchisees to reach members wherever they are. The brand is seeking single- and multi-unit operators in high-growth U.S. markets including Texas, Florida, and North Carolina. For franchise information, visit pvolvefranchise.com.
Founded on principles of strength, mobility, and stability, Pvolve is the first clinically-proven fitness brand, supported by a Clinical Advisory Board and high-credentialed trainers. In June 2023, Jennifer Aniston partnered with Pvolve after becoming a member. The brand offers over 1,500 on-demand classes through its streaming membership. For more information, see pvolve.com and pvolvefranchise.com.
