POMONA, CA — The Chicano Hollywood Film Festival has announced that Great American Media's Pure Flix Familia, a forthcoming Spanish-language and bilingual streaming platform dedicated to faith and family entertainment, will serve as an official media sponsor for its second annual event. The five-day festival, which showcases Chicano and Latino storytelling through independent film screenings, industry panels, workshops, and cultural events, will provide a platform for Pure Flix Familia to connect with filmmakers and audiences.
As part of its participation, Pure Flix Familia will present a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Johnny Murillo, founder of Chicano Hollywood. The discussion will feature Great American Media executives outlining the platform's vision, its commitment to faith- and family-focused programming, and its plans to collaborate with Latino filmmakers to develop original content. The conversation will also explore the evolving landscape of faith and family entertainment and the importance of culturally relevant programming for Latino audiences.
Johnny Murillo emphasized the significance of Pure Flix Familia's involvement: "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host the "Spill the Café Storyteller Lounge," a space for filmmakers and attendees to learn about the platform's upcoming launch and its vision for working with the Latino creative community. The platform will also sponsor the festival's Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2, to honor individuals whose leadership and service strengthen families and communities.
Denise Crayne, Chief Financial Officer of Great American Media, expressed enthusiasm: "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
The second annual festival will feature more than 140 films and a wide array of panels, workshops, and cultural experiences. By bridging the gap between established pioneers and emerging voices, the festival aims to foster a space where storytelling, culture, commerce, and community converge.
This sponsorship underscores a broader industry trend of streaming services targeting niche audiences. Pure Flix Familia's focus on Latino faith-based content aligns with a growing demand for diverse representation in family entertainment. As streaming competition intensifies, partnerships like this one are crucial for platforms to reach underserved communities and build authentic connections with content creators.
For more information about the festival, visit Chicano Hollywood. For details on Pure Flix Familia, see Pure Flix.
