PROXHAUS™ officially launched in Miami with a kickoff event at Claudie in Brickell on September 23, drawing approximately 50 members, including prominent figures such as Mark Burns, Executive Director of the Coconut Grove Business Improvement District; Joe Hornstein, VP of Philanthropy at Goodwill South Florida; Edith Vargas, Founder of Keeping Your Book; and Emmy Award-winning journalist Pamela Silva. Founded by Silvana Massolo, PROXHAUS aims to bring people, ideas, businesses, and experiences closer together to create impactful change.
At the heart of PROXHAUS is the belief that proximity creates possibility. "The name PROXHAUS reflects our belief that proximity creates possibility — that bringing the right people, ideas, businesses, and experiences closer together can lead to impactful change," said Massolo. "Through experiences like The Room and The Table, along with the causes we support and the relationships we build, we're creating a community that shows up together, moves with intention, and creates opportunities that extend far beyond any single event." This philosophy drives the organization's mission to foster meaningful connections and collaborations.
PROXHAUS offers a free community membership that includes access to news, events, exclusive discounts, and community updates. Paid memberships range from $195 to $3,500 annually, providing expanded visibility, connections, and access tailored for young professionals, civic and nonprofit leaders, individuals, businesses, and corporate partners. Benefits can include member spotlights, social and website exposure, advance event access, founder-facilitated introductions, member pricing for experiences, email marketing opportunities, and brand activations. This tiered structure ensures that individuals and organizations at various stages can benefit from the network.
Massolo emphasizes the personal significance of the venture: "I understand the power of proximity and how it can help forge relationships and opportunities that people may not otherwise encounter on their own. PROXHAUS is the community I wish I had when I was 25, at scale." Her experience as an award-winning brand strategist and entrepreneur, including co-founding Revolve Group and leading marketing for over 30 brands, informs the community's strategic approach.
The organization is actively developing strategic partnerships with brands, businesses, organizations, and community leaders to create new avenues for collaboration, visibility, engagement, and experiences within the PROXHAUS community. As it grows, PROXHAUS is exploring expansion into additional markets through partnerships with trusted local leaders who share its vision for building connected, relationship-driven communities. This expansion strategy could replicate the Miami model in other cities, potentially amplifying its impact.
For those interested in learning more about PROXHAUS and exploring membership opportunities, visit www.proxhaus.com. The launch of PROXHAUS signifies a growing trend in community-driven networking, where curated experiences and intentional connections are valued over traditional networking. By focusing on proximity and collaboration, PROXHAUS aims to create a sustainable ecosystem that benefits its members and the broader community, demonstrating that luck is not an accident but a result of strategic relationship-building.
