The global pet industry has a new digital trading hub. PETADD, a B2B wholesale marketplace, has officially launched at https://petadd.com, offering pet product suppliers and retail pet shops a free platform to connect, negotiate, and transact directly. The launch matters because it challenges the subscription-heavy model of traditional wholesale platforms by operating on a commission-only basis: the platform earns only when a deal is successfully completed. That means suppliers and retailers can register and use all core features without paying monthly fees or listing costs, lowering a significant barrier to entry for smaller businesses.
The pet industry is growing rapidly worldwide, but B2B trade in the sector remains fragmented and inefficient, according to a PETADD spokesperson. The company aims to fix that by providing a clean, modern marketplace where pet businesses can find partners, close deals, and scale. Because it is free to join, there is no barrier to getting started, the spokesperson said. This approach could be particularly impactful for independent pet shops and smaller suppliers that have historically been priced out of larger wholesale networks.
PETADD offers several core features designed to streamline trade. Pet retailers and shop owners can browse and connect with verified wholesale suppliers from the EU, US, and beyond in one place. Suppliers and manufacturers can list their product catalogues and get discovered by thousands of pet shops actively looking for new stock. Built-in messaging tools allow buyers and sellers to negotiate terms, discuss order volumes, and build long-term business relationships without leaving the platform. Additionally, PETADD integrates direct payment processing so orders can be placed and paid for within the platform, reducing friction and eliminating the need for external invoicing tools. By cutting out intermediaries and connecting directly, both suppliers and retailers can improve their margins and grow their businesses faster, the company says.
The announcement signals a shift toward more efficient, lower-cost B2B infrastructure in a sector that has traditionally relied on trade shows, broker networks, and legacy distribution channels. If PETADD gains traction, it could compress the time and cost required for pet businesses to find new partners, potentially reshaping how wholesale pet products move across borders. The platform is currently in open beta and welcoming pet product suppliers, distributors, and retailers from across Europe and North America to register and list their catalogues. PETADD is registered in the United Kingdom as Company No. 17312266.
