As the natural wellness market continues to grow, ORGANA International is set to introduce its latest product innovation to retail buyers at the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm about presenting the ORGANA brand and its expanding portfolio to buyers from health, specialty, food, drug, and mass retail channels.
The ECRM session provides a platform for brands to engage in scheduled meetings with major retailers, focusing on product discovery and new business opportunities. ORGANA plans to highlight its new Mineral Shots, which come in a colorful point-of-purchase display designed to facilitate easy merchandising for retailers. This display is intended to make the individual bottles highly visible and convenient for consumers to discover.
"We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different," said Mills. "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The Mineral Shots format extends ORGANA's commitment to plant-derived mineral nutrition into a convenient individual serving. The countertop display not only presents the product attractively but also simplifies the retail experience. Packaging clearly labels the shots as all-natural and caffeine-free, offering an alternative for consumers seeking mineral nutrition without stimulants.
"We wanted something that wasn't only convenient for consumers but also made sense at retail," Mills explained. "The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its reputation on plant-derived minerals and natural wellness formulations. Its product line includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness products. The company's participation at ECRM aligns with its strategy to broaden U.S. distribution and increase consumer awareness.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. For more information about the company's wellness philosophy, visit organa.net.
"There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores," Mills added. "We're excited to bring the ORGANA story to ECRM and explore where we can go next."
