ORGANA International is meeting with retail buyers this week at the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, as the company seeks to expand its presence across U.S. retail channels. The event, running Sept. 14-17 at PGA National Resort & Spa, connects brands with category buyers from various retail channels for scheduled meetings. For ORGANA, these conversations are a chance to move beyond introductions and discuss how its products can fit into retailers' assortments.
"This week is really about listening to retailers and having productive conversations," said Mills. "We have an established company, a broad portfolio, and some exciting new ideas for retail. ECRM gives us the opportunity to sit across the table from buyers, understand what they're looking for, and talk about where ORGANA could make sense for them."
Founded in 1997, ORGANA has developed a diverse portfolio that includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. At the ECRM session, Mills is also introducing buyers to ORGANA's new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations.
The display reflects an increasingly important part of ORGANA's retail strategy: considering not only the product itself, but also how retailers can merchandise and present it. "Retailers have to think about much more than what's inside a product," Mills said. "They have limited space, different store formats, and different customers. We want to make it easier for them to see how an ORGANA product could actually work in their stores."
ORGANA enters this week's meetings with its products already available nationwide through Amazon and OneLavi. The company's next objective is to build relationships that can extend ORGANA's reach into additional retail channels and put its products in front of new consumers. That makes this week's ECRM meetings an important step in ORGANA's broader U.S. retail expansion.
"We've spent years building ORGANA and developing products that our customers come back to," Mills said. "Now we're focused on finding the right retail partners who can help us introduce the brand to a much larger audience."
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
