Nearly three decades after its founding, ORGANA International is leveraging its extensive experience in plant-derived minerals and natural wellness to break into mainstream retail. The company’s CEO, Larry Mills, will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from Sept. 14-17 in Palm Beach Gardens, Florida, where he will engage with buyers from major health, specialty, food, drug, and mass retail channels. This move is not about launching a new brand; instead, ORGANA brings a portfolio that has evolved since 1997 to include fulvic acid trace minerals, liquid oxygen, herbal wellness products, topical creams, and its new Mineral Shots, packaged in a vibrant point-of-purchase display.
Mills emphasizes that ECRM is an opportunity to have meaningful conversations with retailers about the company's history and how its diverse offerings can complement existing assortments. "We've been doing this for a long time," Mills said, "and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line." He added that the company is not going in with a one-size-fits-all approach, but rather aims to understand what buyers are seeking and explore potential fits.
The retail wellness landscape has transformed significantly since 1997, with consumers now facing a plethora of choices and information. ORGANA has responded by focusing on consumer education around ingredient sourcing, plant-derived nutrition, and transparency—topics that have become increasingly important. Mills notes, "Today's consumers ask questions. They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
Currently, ORGANA products are available nationwide through Amazon and OneLavi, which has provided a foundation for consumer discovery. The company's participation in ECRM is about building on that online presence to explore new retail partnerships. "ECRM is about what comes next for ORGANA," Mills said. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
With a history that includes a 5-star BBB rating and a customer-first approach, ORGANA is positioned to bring its nearly three decades of wellness expertise to a wider audience. As the company engages with retailers at ECRM, it aims to demonstrate how its product range—from dietary supplements to topical solutions—can meet the evolving needs of today's health-conscious consumers. For more information about ORGANA's wellness philosophy, visit organa.net.
