Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform, with internal testing scheduled for July 2026. The move expands the company beyond its consumer roots as it applies lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.
Unlike conventional workplace software, Ahoy Project will not be sold as a standalone subscription. Instead, Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system. The company said the new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes organizational communication, collaboration and operations.
Novum Studio has reached more than 20 million users across the U.S. and Europe with Frog, a social app designed around spontaneous, real-time sharing and low-pressure interaction. The company said its experience building large-scale social spaces where millions communicate, form groups and coordinate in real time directly informs its approach to enterprise collaboration. Anna Danyi, founder and CEO, said, "We spent years understanding how millions of users communicate online. In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."
Ahoy Project addresses the fragmentation of critical knowledge, decisions and workflows across chats, meetings and disconnected tools. The platform serves as a conversation-driven, AI-native collaboration layer that captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication. Because it sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model, with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.
Novum Studio's expansion reflects a broader shift across the technology industry. Platforms like TikTok and Instagram defined content distribution in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center on intelligent systems that understand communication and coordination. Danyi stated, "We are no longer just building products where people post content. We are building systems that understand how humans communicate and operate together."
Founded as a consumer social company, Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.
