Newsworthy.ai, an AI-powered press release newswire, has been named the official press release newswire for the Public Relations Society of America (PRSA) Colorado Chapter. The partnership aims to support PRSA Colorado in promoting and marketing its news, events, and programs to the broader communications community.
“PRSA Colorado is dedicated to equipping our members with the tools and resources they need to elevate the practice of public relations,” said Samantha Coulter, president of PRSA Colorado. “Partnering with Newsworthy.ai allows us to amplify the visibility of our chapter’s programs and provide our members with access to an innovative platform that drives true engagement for their news.”
As a sponsor, Newsworthy.ai will help PRSA Colorado share and amplify major initiatives, including the Gold Pick Awards, which have honored the region’s best work in public relations since 1966 and are considered the state’s most prestigious recognition program for PR practitioners. Other initiatives include the Special Awards Program honoring outstanding professionals, and signature events such as the annual Chapter Summit, Media Roundtable, Influencer Panel, and a variety of professional development and networking events throughout the year.
“PRSA Colorado is one of the most respected chapters in the country, and we are thrilled to partner with them as their official newswire,” said Mark Willaman, co-founder of Newsworthy.ai. “Our platform is designed to transform the impact of press releases—beyond simple reach metrics—by delivering deeper engagement through multi-format distribution and AI-powered amplification. We look forward to helping PRSA Colorado share its story and celebrate the achievements of its members.”
Newsworthy.ai is a next-generation press release newswire that publishes releases to hundreds of websites in its distribution network, including indexing by Google News. The platform offers unique advocacy tools that turn employees into advocates with automated, trackable outreach, and AI tools that help write better press releases and supporting content. A key differentiator is Newsworthy’s integration with NewsRamp.com, which uses AI to transform press releases into multiple unique content formats—articles, blog posts, TLDRs, FAQs, zero-click content, newsletters, podcasts, and more—and routes this content to the right platforms and audiences. NewsRamp also prepares releases for large language model (LLM) ingestion, increasing visibility in AI-generated search results.
This partnership underscores the growing importance of AI-powered tools in public relations, enabling organizations to maximize the impact of their news distribution and engage target audiences more effectively. For PRSA Colorado members, access to Newsworthy.ai’s platform provides an opportunity to elevate their own press releases and gain greater exposure for their work.
