Newsworthy.ai today announced the launch of its next-generation news marketing platform, designed to help organizations optimize press releases for AI-driven discovery as well as traditional search. The platform introduces AI-powered authoring, a redesigned creation wizard, brand and team management tools, and an agent-to-agent AI protocol that makes press releases directly accessible to AI agents and large language models.
The most transformative addition is the AI-native press release creation suite. Users can generate complete drafts from a pasted URL or raw notes, producing a structured release with headline, abstract, pull quote, body copy, and suggested categories in seconds. An integrated AI suggestions engine analyzes each release across three proprietary dimensions: SEO optimization, AI training value, and AI grounding quality, each scored on a 1-to-10 scale. Writers receive actionable headline alternatives tagged by strategy, brandable chunk analysis identifying weakly-branded sections, copy improvement suggestions with one-click accept, and automated FAQ generation for structured data SEO. Users can also import content directly from Word documents or Google Docs URLs, reducing the submission process from minutes to seconds.
The press release creation experience has been rebuilt as a guided multi-step wizard with a live side-by-side preview panel that adapts to desktop, tablet, and mobile viewport widths. The workflow walks users through writing, image management with drag-and-drop reordering and integrated Unsplash search, social banner design with text overlay editing, AI-generated FAQ sections, advocacy sharing, and distribution selection—all before a final review confirmation.
Brand profiles have been expanded into full organizational hubs, supporting team collaboration with role-based access controls and email invitations. Shared image and banner libraries, media contact directories, structured data and SEO metadata with AI-prefilled fields, and integrations with Google My Business, social platforms, and cloud storage services are included. Users can manage multiple brands from a single account, with credits allocated per brand. "This is a capability I’ve wanted since my PRWeb days. Giving users the ability to add team members and client access accounts isn’t just a nice-to-have—it’s essential. I’m excited to finally bring this to life with Newsworthy.ai," said David McInnis, founder of PRWeb and Newsworthy.ai.
A new community section creates a central hub for PR and marketing professionals to connect, collaborate, and grow, featuring discussion boards, threaded comments, user follows, and direct messaging with read receipts. Additionally, Newsworthy.ai introduces a Google A2A-compatible agent API that makes press releases directly discoverable and usable by AI agents and LLM-powered systems. "In the era of AIO and GEO, visibility depends on whether AI can find, understand, and trust your content. This protocol ensures your news is structured, accessible, and continuously available to AI systems—so it can be surfaced in AI-generated answers, summaries, and decision-making workflows," the company stated.
Other enhancements include clipping report improvements with deeper insights, built-in CRM and media outreach tools, a content calendar with Google Calendar sync, and partner and white-label network capabilities. The upgraded platform is live now at app.newsworthyai.com, and new users can create a free account to explore the platform's capabilities. Newsworthy.ai is an AI-driven newswire and PR platform founded by PRWeb pioneer David McInnis, focused on shifting from traditional SEO to AI Optimization (AIO) and Generative Engine Optimization (GEO).
