The Rich M. Smith Growth Studio has introduced the Revenue Architecture Assessment, a four-week program designed for founder-led B2B companies seeking a rapid, evidence-based understanding of their growth dynamics. Unlike traditional consulting engagements that can drag on for months and cost tens of thousands of dollars, this assessment delivers a boardroom-ready report and a 90-day implementation plan in just four weeks, all for under $15,000. The program aims to address the common pain point of founders working tirelessly within what founder Rich Smith calls "a revenue system that is fundamentally broken."
According to the press release, the program follows a structured weekly schedule. Week one involves interviews with executive stakeholders, employee surveys, and a review of relevant materials. Week two is dedicated to synthesizing and analyzing the collected data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day roadmap. The final week culminates in a live two-hour presentation of findings to the CEO and senior leadership team.
Rich Smith brings over 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA. David Schneider, CEO of Cenlar FSB, praised Smith's ability to "serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
The new assessment offers unprecedented value compared to consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks. Smith emphasized that founders need answers first, not a consultant or an agency. "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," he said. The program is offered by the Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator that helps founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure to grow beyond founder dependence. For more information, visit richmsmith.com.
