naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed represents a significant upgrade to naoo's proprietary recommendation system, fundamentally changing how content is discovered, personalized, and surfaced across the app.
Unlike its predecessor, naoo Sense 3 reacts to each user in real time. The feed shows new content every time it is opened, adapts instantly as a user's behavior and interests evolve, and helps new users find relevant content much faster. From the very first session, users experience a personal and relevant feed, rather than the generic content that everyone else sees. This real-time responsiveness is designed to keep users engaged and returning to the platform.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization. Since the launch of naoo Sense 2 in mid-2025, the AI team has developed a full stack of infrastructure and products. These include GAIA, a scalable data and AI infrastructure; ModelKnife, a machine-learning framework for automated model training and real-time serving; and METIS, a real-time experimentation layer. Additionally, naoo has shipped user-facing products such as naoo Search, a semantic, multilingual search across content, creators, places, and products; naoo Loops, AI-driven video recommendations; and People Matching, which connects users with relevant individuals and communities.
A key feature of naoo Sense 3 is its ability to continuously improve. Using the real-time experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure performance against real engagement signals, and roll out the strongest configurations with confidence. This ensures the feed evolves and improves over time, rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
For naoo, this launch marks an important strategic step. A more relevant, fresher, and more personal feed is the engine that the world’s leading social platforms have relied on to deepen engagement, retain users, and grow their audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement and to support sustained growth of its active user base over time. The phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform - a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. It also creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.
Together with Kingfluencers AG - Switzerland’s largest influencer agency - naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling, expanding the marketing funnel between digital campaigns and real-world interaction. naoo is continuously expanding its ecosystem through creator-driven media formats such as Vertical Shorts and Content Hubs, which expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange.
