naoo AG, the operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group, a process that began with the acquisition in March 2025 and concludes with the move to a shared office in Zurich at the end of October. The integration involved gradually aligning organizational structures and operations, establishing shared functions in Finance, Commercial, and People, and launching joint growth initiatives that combine the naoo platform with Kingfluencers’ creator network, client relationships, and commercial capabilities. The physical consolidation at Molkenstrasse 15, near Zurich’s Helvetiaplatz, marks the visible completion of the integration, while naoo AG’s registered headquarters remain in Zug. The full details of the announcement were first reported by www.newmediawire.com.
The integration’s completion triggers leadership transitions. Gregor Doser, who joined the Group in May 2025 as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of naoo AG’s Executive Management, has decided to hand over operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Doser and naoo are discussing a potential future strategic advisory role. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, credited Doser with guiding the integration with care and strategic clarity. Doser said the teams and business areas are now successfully integrated, making it the right time to hand over operational leadership.
Gabriel Höhener will also step down from naoo AG’s Executive Management, with product responsibilities consolidated under Dr. David Liu. Höhener, who joined naoo in 2022 and most recently served as Chief Product & Technology Officer, was responsible for technical product development and made a substantial contribution to building and advancing the naoo platform during a formative phase of the company’s development.
With the integration complete, the naoo Group is focusing on scaling joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, existing social media, community, and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers’ creator network, client relationships, and marketing expertise provide synergies to expand the platform’s reach, unlock new monetization opportunities, and drive growth across both companies.
The completion of the integration matters because it consolidates a platform business with Switzerland’s largest influencer agency, creating a combined entity designed to connect digital attention with measurable real-world outcomes. The moves position naoo to pursue creator-led media formats and entertainment offerings that could broaden its audience and diversify revenue. The original release is available through NEWMEDIAWIRE.
