NAGRAVISION, a Kudelski Group company and leading provider of content protection and media solutions, has announced a new partnership with Narrative Entertainment, a major UK independent broadcaster, to enhance its streaming services using OpenTV ENTera. This cloud-native platform, designed for content discovery, personalization, and service orchestration, will enable Narrative Entertainment to build stronger direct relationships with viewers by leveraging richer viewer profiles and advanced content discovery.
The collaboration comes as broadcasters increasingly seek to understand audience behavior to drive growth. By integrating OpenTV ENTera, Narrative Entertainment aims to unify its audience engagement strategy across digital services, strengthen first-party viewer data, and deliver more personalized and engaging experiences. This approach is expected to increase viewer loyalty and unlock greater advertising and monetization value.
Kate Garland, head of digital at Narrative Entertainment, emphasized the importance of the platform: "As we continue to evolve our digital services, our focus is on delivering highly relevant and engaging experiences while deepening our understanding of audience behavior. NAGRAVISION’s OpenTV ENTera enables us to unify data, personalization, and ecosystem innovation into a single platform. This ensures we can strengthen engagement today while creating a scalable foundation for long-term growth and monetization."
Morten Solbakken, EVP and COO at NAGRAVISION, added: "We are delighted to be working with Narrative Entertainment as they continue to evolve their audience engagement strategy. As broadcasters increasingly look to unify traditional broadcast and streaming experiences and turn audience insight into measurable business outcomes, OpenTV ENTera gives them the blueprint to accelerate service modernization across multiple platforms in a flexible ecosystem that reduces operational complexity."
OpenTV ENTera stands out by avoiding vendor lock-in, allowing operators to integrate best-of-breed solutions while maintaining a unified operational environment. The platform combines a best-in-class ecosystem of technology partners, with Sofia Digital collaborating to deliver a user experience enhanced by personalization, audience management, and platform services.
This partnership will also extend Narrative Entertainment's reach across key connected TV and broadcast ecosystems, including YouView and Freeview, by leveraging NAGRAVISION's expertise in platform integration and certification. As the streaming landscape evolves, such collaborations are crucial for broadcasters to remain competitive and meet changing viewer expectations.
For more information on OpenTV ENTera, visit NAGRAVISION at IBC 2026 in Amsterdam from September 11-14, or explore their solutions at nagra.vision.
