As Americans observe Veterans Day, Nutritional Products International founder and CEO Mitch Gould is calling on the public to recognize the men and women who have served in the U.S. Armed Forces and to reflect on their lasting contributions. Observed annually on November 11, Veterans Day honors all who have served in the U.S. military, acknowledging their dedication, courage, and commitment to protecting the freedoms Americans enjoy. Gould said the occasion is an opportunity to thank those who answered the call to serve. "Their courage, dedication, and willingness to put service above self deserve our respect and gratitude, not just today, but throughout the year," he said.
Gould's perspective is shaped by more than 35 years in retail distribution, manufacturing, and brand development. He said the qualities demonstrated by military veterans reflect values that have also shaped his approach to entrepreneurship and leadership. "Discipline, perseverance, teamwork, and commitment are qualities that define strong leaders," Gould said. "Our veterans have demonstrated those values through their service, often under circumstances most of us will never experience. Their example offers lessons that extend far beyond the military."
His recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, explores the personal relationships and career journey that took him from a Brooklyn upbringing to partnerships with major retailers, athletes, entertainers, and consumer brands across the United States. Among the relationships examined in the book are those with individuals whose backgrounds include military service, intelligence, and security operations. Through those experiences, Gould said he gained a deeper appreciation for the discipline, preparation, leadership, and commitment required of those who serve in demanding environments, lessons that continue to influence his views on perseverance and personal responsibility.
Over his career, Gould has helped launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe's. Through NPI's proprietary Evolution of Distribution® platform, the Boca Raton, Florida-based company helps domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market. The announcement matters because it connects the national observance of Veterans Day to the broader conversation about leadership and workforce contribution, emphasizing that veterans continue to make meaningful contributions to American society long after their military service ends.
Gould stressed that veterans bring their experience, leadership, and dedication to businesses, families, and communities across the country. "Veterans Day reminds us that service to our country deserves lasting recognition," he added. "Whether veterans are building businesses, raising families, mentoring others, or serving their communities, their contributions continue to make America stronger. We owe them our gratitude and respect." The message also highlights the values Gould said guide his company, Nutritional Products International, as it works with health, wellness, sports nutrition, and personal care brands seeking to grow in the U.S. marketplace.
