The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched a limited-time online store for its Milk's Got Game campaign. The store offers exclusive merchandise such as t-shirts, hats, sweatshirts, and vests, with all net proceeds going to food banks across the region. The campaign, which highlights collegiate athletes and their mothers, emphasizes the role of real dairy milk in fueling strength, recovery, and everyday performance.
According to Farrah Newberry, CEO of The Dairy Alliance, the online store provides fans with an opportunity to support their teams while helping food banks deliver nutritious meals to families in need. The store is open through October 20, 2025, and fans can shop the full collection at shuma.chipply.com/dairyalliance/store.aspx.
The Milk's Got Game campaign celebrates the families and real dairy milk behind athletic success, connecting fans, athletes, and communities. By purchasing merchandise, fans not only show school pride but also contribute to providing meals for local families. The Dairy Alliance works with dairy farmers, schools, sports teams, and health professionals across eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. For more information, visit https://thedairyalliance.com.
