Milevista, a Culver City–based experiential marketing agency, announced a new partnership with global medical nonprofit Operation Smile to support surgical care, comprehensive cleft treatment, and family-focused programs. The collaboration sets an ambitious fundraising goal of $6.7 million by December 31, 2027.
Milevista will deploy its team-based, high-impact in-person activations and live pop-ups across the United States to raise awareness and funds. These efforts include a series of live events and experiential activations designed to educate communities about Operation Smile's work and generate sustained donor support.
"As an agency built around real human connections, we believe powerful experiences can do more than build brands — they can change lives," said Milevista's leadership. "Partnering with Operation Smile lets us bring our on-the-ground expertise to bear on a deeply meaningful mission: helping children and families access life-changing surgery and care. Our goal is ambitious, but with the right partners and persistent community engagement, it's entirely achievable."
Operation Smile, an international nonprofit with decades of experience delivering cleft lip and palate surgeries and long-term comprehensive care, will work closely with Milevista to raise funds. A short film documenting the early stages of this initiative and patient impact is available at 100 Kids Smile For The First Time.
Operation Smile's model pairs safe surgery with multidisciplinary care and community education; Milevista brings measurable, in-person reach and real-time campaign optimization. Together, the organizations aim to accelerate donor response and increase the number of children who receive corrective surgery and follow-up services over the next two years.
This partnership underscores the potential for experiential marketing to drive meaningful social impact. By leveraging live events and direct engagement, Milevista seeks to convert attention into tangible support for Operation Smile's mission, highlighting the importance of community involvement in addressing global health challenges.
