Mediacendo, the company behind an AI-powered operating system for paid media, has named Charles Ruyant as Managing Director, a move that underscores the growing demand for tools that simplify and automate complex advertising workflows. The appointment follows the company's recent launch and initial funding, positioning Mediacendo to accelerate product development and commercial expansion across the UK and US.
Ruyant brings a wealth of experience spanning agency leadership, media buying, and advertising technology. Most recently, he served as Global Paid Media Managing Director at SAMY, where he founded and grew THYGA, the paid media agency within the SAMY group. Over five years, he helped build the group's global paid media capability. Previously, he was Managing Partner, Media Advertising at OMD EMEA, leading regional media strategy and international client relationships while building a team of more than 40 specialists. Before OMD, he served as Media Operations Director at Sprinklr, where he developed the company's paid media advertising module from concept to launch. Earlier roles included positions at Publicis Groupe, PHD Media, and Experian.
For Ruyant, Mediacendo addresses a persistent problem he has witnessed throughout his career: skilled media teams spending excessive time on manual tasks such as moving information between spreadsheets, chasing approvals, and recreating campaign setups across advertising platforms. "I love this industry, and I've been fortunate to work with some brilliant people," said Ruyant. "What has always frustrated me is how much of their time gets taken up by work that software should make easier. Re-entering campaign details, tracking down the latest creative or checking who approved a budget can take hours away from the work clients value."
Mediacendo brings briefing, research, media planning, creative coordination, approvals, campaign building, optimisation, and reporting into one connected workspace. AI helps prepare the work, while teams review and approve decisions before campaigns are submitted. "I've worked on both sides, running media teams and helping develop the technology they use," Ruyant added. "That experience shapes Mediacendo. We want planners, buyers and creative teams to spend more time thinking, testing and improving campaigns, with less time lost keeping everything organised."
What sets Mediacendo apart is what happens once a plan is approved. The platform connects directly to leading advertising platforms, including Meta, Google Ads, TikTok, LinkedIn, YouTube, Snapchat, Pinterest, Reddit, X, OpenAI Ads, and Spotify. Teams select the approved lines of a media plan, and Mediacendo builds the campaigns across platforms in minutes rather than hours, with budgets, targeting, naming conventions, and creative already in place. Every step is recorded, from the brief and each version of the plan to who approved each budget and when each campaign went live, giving agencies and brands a complete audit trail.
As Managing Director, Ruyant will lead Mediacendo's product direction, partnerships, and commercial development. His priorities include expanding advertising platform integrations, developing the platform's AI assistant, which reviews live campaign data across connected accounts and recommends where to adjust budgets, audiences, and creative, and working directly with early customers to improve the day-to-day experience. The company is available for demonstrations and customer onboarding, and agencies, brands, and in-house marketing teams can arrange a demonstration at mediacendo.com.
The appointment of Ruyant is a clear signal that Mediacendo is serious about solving the operational inefficiencies that plague paid media teams. With his deep understanding of both agency and ad tech environments, Ruyant is well-positioned to drive adoption of a platform that promises to free up valuable time for strategic work. As the advertising landscape becomes increasingly complex, tools that connect planning, execution, and reporting in one place are likely to see growing demand, and Mediacendo's AI-powered approach could offer a significant competitive advantage.
