LoLo Care, a home care marketplace and coordination platform serving North Carolina's Triangle Region, has launched its Care Assistance Program, offering non-medical home care at $23 per hour to approved applicants facing limited incomes or financial hardship. The program lowers LoLo Care's own fee, and participating local caregivers help make the reduced rate possible, according to the company.
The announcement matters because it directly tackles a growing affordability crisis in home care. According to CareScout's 2025 Cost of Care Survey, the median cost for a non-medical caregiver in North Carolina is $30 per hour, which totals $15,600 annually for just 10 hours of weekly care. For families on fixed incomes, even minimal assistance can strain budgets, forcing many to go without needed support. LoLo Care's program reduces that burden by roughly 23 percent per hour, making care more accessible for those who qualify.
"Many of the families we hear from need a few hours of help with meals or company, and the hourly price is what holds them back," said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. "We reduced our fee for this program so more people in our community can get that help at home."
The program simplifies the application process. Families can apply effortlessly without needing a LoLo Care account, and there is no obligation to book care immediately. Each application is reviewed by a dedicated team member, typically within five business days. If approved, the team explains next steps and confirms arrangements before booking, though approval does not guarantee caregiver availability.
Services covered under the program include companionship, meal preparation, daily routines assistance, errands, rides, light housekeeping, and family caregiver support. At the program rate, a two-hour visit costs $46. The program is available to approved applicants in Raleigh, Durham, and Chapel Hill.
Caregivers who participate receive a Community Care Partner badge on their LoLo Care profile, recognizing their role in making care more affordable. "The caregivers who take part are choosing to give some of their time back to the community they live in," said Thibaud Peverelli, Co-Founder & CTO.
The launch comes as North Carolina's aging population continues to grow, and the cost of care remains a significant barrier. According to the CareScout cost of care data, median rates can vary, but the financial pressure on families is consistent. LoLo Care's program represents a targeted effort to bridge the gap between need and affordability, distinguishing itself by streamlining access and focusing on lower-income households.
For more information, families can visit the company's website or direct questions to the provided Email Contact. The program is currently limited to North Carolina, but LoLo Care has plans to expand nationwide.
