The Latina Expo, the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago. Founded in Chicago in 2018, the platform has grown into a national movement uniting thousands of Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification.
The tour reflects the rising influence of the Latina consumer, one of the fastest-growing economic forces in the United States, with Latina buying power representing more than $3.4 trillion. Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. The platform delivers measurable impact for partners while elevating Latina leadership, entrepreneurship, and cultural pride.
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas tour stop at Jefferson Tower, a signature cultural immersive experience designed to bring together culture-shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. This elevated experience will be held at one of Dallas’ most iconic landmarks and a recognized cultural hub.
In Chicago, The Latina Expo will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street. This signature awards experience recognizes influential Latina voices, brands, and community leaders making an impact across industries. The awards ceremony will take place during The Latina Expo Chicago stop.
“With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated,” said Cesar Rolon, Founder and Lead Producer of The Latina Expo. “This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities.”
With a proven track record of delivering high-impact events, The Latina Expo continues to expand its national footprint, fostering authentic engagement, increasing brand visibility, and driving meaningful economic and cultural impact. Tickets for The Latina Expo National Tour 2026 are now available. For more information and to secure tickets, visit TheLatinaExpo.com.
