Switzerland’s largest influencer marketing agency, Kingfluencers AG, together with its parent company naoo AG, will use the Swiss Omnichannel Forum 2026 to argue that influencer campaigns should no longer be confined to social media feeds. At the event on 21 October 2026 at The Dolder Grand in Zurich, Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will present a model for using influencer marketing across the entire customer journey—from initial inspiration to purchase and long-term loyalty.
The significance of the announcement lies in its challenge to the retail sector’s conventional separation of digital marketing and physical store performance. The Swiss Omnichannel Forum brings together leading representatives from retail and technology, including companies such as Zalando, Manor, Globus and SAP, and focuses on the convergence of digital and physical customer experiences. By positioning influencer marketing as a tool that can drive both online engagement and in-store visits, Kingfluencers and naoo are seeking to redefine how brands measure and value creator-led campaigns. The presentation, titled “From Feed to Store. From Store to Loyal Customer,” will demonstrate how creator content, community building and targeted customer activation can be combined to inspire consumers, influence purchasing decisions and generate foot traffic for physical retailers.
Kingfluencers brings considerable scale to that argument. The agency works with a network of more than 4,000 creators and over 300 brand clients, and its participation at the forum underlines its ambition to shape the future of influencer marketing in the DACH region. The naoo social media and commerce platform complements Kingfluencers’ service offering through so-called naoo Worlds, which allow brands to build their own digital communities, connect creator content with products, offers and events, and engage target audiences over the long term. This combination of platform technology and creator expertise is intended to give brands more opportunities to turn attention into lasting customer relationships and measurable business results.
Dr. Thomas Wolfensberger said: “Influencer marketing has become one of the most powerful tools in modern brand communication. Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results.”
The implications extend beyond a single event. For retailers facing fragmented customer journeys, the ability to link influencer content to local activation and loyalty programs could offer a more accountable alternative to broad awareness campaigns. naoo AG, headquartered in Zug and listed on the Düsseldorf Stock Exchange, employs 41 people across the group and is building a business model designed to connect digital attention with measurable real-world outcomes. The forum appearance therefore serves as both a product demonstration and a strategic signal that influencer marketing is being repositioned as an omnichannel performance channel. The original release is available via www.newmediawire.com.
