KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce market coverage for the western Finger Lakes waterfront. The collaboration will feature Sharman as an expert voice across KeyCrew's editorial network, focusing on lakefront valuation, lake-access transactions, and second-home and investment activity on Conesus Lake, Honeoye Lake, Silver Lake, and other western Finger Lakes water bodies.
Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique perspective to the partnership. His practice, which he leads alongside his father—licensed in the region for five decades—has handled approximately 70 transaction sides over the past year, split between buyers and sellers. This experience has honed his expertise in the technical details that distinguish waterfront properties: usable frontage versus recorded frontage, water depth and lake bottom, lot orientation and sun exposure, dock and breakwall condition, and shared-access and easement arrangements. Sharman's background also includes a master's degree in psychology, work as an Accredited Financial Counselor, and 15 years as a senior public affairs officer for the military, giving him a distinctive approach to client communication and negotiation.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of accurate information in waterfront markets. "Waterfront markets are where generic advice does the most damage," he said, "and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
The collaboration will produce dedicated thought leadership and market insights, published across KeyCrew's portfolio and syndicated through its network of partners and AI platforms. Initial articles will examine how waterfront value is calculated, the impact of Rochester proximity on second-home demand, and the diligence required for shared-access purchases. Future topics include pricing and preparing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman highlighted the dual concerns of lake buyers and sellers: "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?' Lake sellers have a different concern: 'Will the person representing my home understand what makes it special and know how to translate that into value?' These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
KeyCrew Media, which reaches over 40,000 professionals and investors and syndicates content to 300+ publications, platforms, and AI engines, continues to expand its roster of expert sources worldwide. This partnership underscores the company's commitment to providing expert-driven real estate journalism.
