Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition honors her commitment to clients, community, and a higher standard of real estate professionalism. The Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement, making this a merit-based honor.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These metrics underscore her high performance and effective marketing strategies, which are essential in a competitive real estate market.
Poulson's approach emphasizes both client experience and property presentation. Professional photography, video, and thoughtful distribution help her clients' properties reach audiences beyond traditional listing platforms. This creative marketing focus is a key reason for her recognition, as it demonstrates innovation in reaching potential buyers and showcasing homes effectively.
Beyond her real estate practice, Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. This community involvement reflects the Community Focus standard, showing that her impact extends beyond transactions. Her combination of client care, strong production, creative storytelling, and investment in Southern Utah aligns with the four qualities at the heart of the Institute's recognition.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success encompasses more than transactions. Honorees are distinguished by how they care for clients, contribute to communities, creatively market properties, and perform within their profession. For Poulson, this recognition validates her holistic approach to real estate, which integrates business success with community betterment.
The implications of this announcement are significant for the real estate industry. It highlights a growing trend where professional recognition is based on a broader set of criteria, including community engagement and creative marketing, rather than solely on sales volume. This shift encourages agents to adopt more ethical, client-centric, and community-oriented practices. For consumers, it provides a trusted benchmark to identify agents who not only perform well but also contribute positively to their communities. For Poulson, this recognition enhances her credibility and visibility, potentially attracting more clients who value a well-rounded approach to real estate. It also sets a standard for other agents, showing that success can be measured by impact beyond the transaction.
To view Jennifer Poulson's full 2026 profile, visit the Lighthouse Marketing Institute's online directory.
