Jason McDonald Consulting, a consultancy specializing in digital marketing, SEO, Google Ads, and social media marketing, announced that Dr. Jason McDonald's latest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has achieved a milestone with its first ten reviews on Amazon. The book offers a practical framework for marketers on understanding and effectively using artificial intelligence for small-business marketing.
Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies, emphasized the need for practical guidance in the AI space. 'AI is the new kid on the block. Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' he said. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way. The guide is not a cutting-edge scientific treatise on AI. Rather it is a practical workbook for today's small business owner and marketer.'
The book is part of Dr. McDonald's 2026 Marketing series, which covers SEO, Google Ads, social media marketing, and artificial intelligence. More information on the book can be found at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. Rather than treating AI as magic, the book presents it as a tool marketers can use to improve efficiency, generate ideas, analyze data, and create better ways to reach customers. It is available on Amazon in both paperback and Kindle formats.
The book adopts a 'task-based' approach, focusing on how AI can assist with specific marketing tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for platforms like Google Ads, META ads, and TikTok. An appendix identifies many of today's AI tools, making it a comprehensive resource for small business owners and marketers.
The growing importance of AI in marketing education is reflected in Dr. McDonald's Stanford Continuing Studies course, scheduled for January 2027, which dedicates an entire week to AI and marketing. Students explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior, and learn to critically evaluate and integrate AI tools into real marketing workflows.
Dr. McDonald also offers services as an expert witness in SEO, Google Ads, and social media, with more information available at https://www.jasonmcdonald.org. With a Ph.D. from the University of California, Berkeley, and decades of experience, he is the author of several top-selling books on Amazon, including the SEO Workbook, Social Media Marketing Workbook, and Google Ads Workbook.
