ICON Smile Studios, a Hampton Roads specialty dental group, has opened two flagship campuses in Virginia Beach and Norfolk, bringing together multiple dental specialties under one roof. The new locations at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk unite the group's brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry. This integrated model aims to improve patient experience and clinical outcomes by eliminating the need for referrals across multiple offices.
The expansion represents a significant milestone for the organization, which traces its roots back to Fulton Orthodontics, founded in 1960, and Albinder Orthodontics, established in the 1970s. These practices, along with Virginia Beach Orthodontics, have been incorporated into the Behl Orthodontics network, which now operates seven locations across the region. Dr. Yugal Behl, co-founder of ICON Smile Studios, emphasized the importance of honoring this legacy: "Every practice we've had the honor of building on has its own story and its own patients who trust us with their care. Our job isn't to replace that legacy—it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now."
The flagship model is designed to facilitate collaboration among specialists. Dr. Monika Madan, a periodontist and co-founder, noted, "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for." This approach reflects a broader trend in dentistry toward multidisciplinary practices that offer comprehensive care in a single visit.
Dr. Behl's own journey underscores the organization's commitment to leadership and excellence. After completing his orthodontic specialty training at Boston University, he became a Diamond Invisalign provider and recently completed an Executive MBA at William & Mary's Raymond A. Mason School of Business. These experiences have shaped his vision for scaling the practice while maintaining quality. He stated, "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit."
The Virginia Beach and Norfolk openings are just the beginning. ICON Smile Studios plans to expand to Hampton in 2027 and Williamsburg in 2028, extending its integrated model to more communities. Dr. Behl emphasized the long-term vision: "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.
