At the 11th Huawei Connect Europe held in Florence, Italy, Huawei reaffirmed its commitment to advancing an intelligent and green Europe in collaboration with its extensive network of customers and partners. The event, which drew thousands of attendees including industry leaders, technology experts, and partners from around the globe, focused on how digital technologies such as artificial intelligence will accelerate Europe's twin digital and green transition under the theme "Advancing Intelligent & Green Europe." The presence of high-ranking officials—Adolfo Urso, Italian Minister of Enterprises and Made in Italy; Eugenio Giani, President of the Tuscany Region; and Sara Funaro, Mayor of Florence—underscored the strategic importance of this gathering for both the region and the technology sector.
David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, set the tone in his opening keynote by emphasizing the company's long-term dedication to the region: "As Europe's digital and green transitions continue to progress, Huawei is working with over 5,000 partners to solve real customer challenges through technological innovation. The intelligent world is coming, faster than ever, and industries across Europe are preparing for a major leap in productivity, powered by AI and other advanced technologies. Huawei has been and will remain in Europe, for Europe." This statement highlights Huawei's strategic pivot toward deeper local engagement, moving beyond mere presence to active co-creation with European stakeholders.
The significance of this announcement lies in its potential to reshape Europe's technological landscape. By launching the SCALE framework for Europe—covering Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration—Huawei is institutionalizing a partner-centric approach. This framework aims to help local partners innovate around customer needs, integrate Huawei solutions more easily, and improve service capabilities. For European businesses, especially small and medium-sized enterprises, this could mean faster access to cutting-edge AI and digital tools tailored to local scenarios, thereby accelerating their own digital transformations and contributing to the EU's green deal objectives.
Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, elaborated on the strategy: "Huawei is in Europe, for Europe. We dive into local customer needs and turn technology into action to drive Europe's twin green and digital transition." Chen's remarks point to a dual focus: developing innovative products and solutions tailored to local industry scenarios, and empowering local partners to better serve European customers. This approach not only strengthens Huawei's ecosystem but also builds local capacity, fostering innovation and job creation across the continent.
Insights from other speakers, including Pierre Francois Rudant of Auchan Retail, Federico Ascoli of Also, Sergio Grassi of Zeliatech and Esprinet Group Italy, and Marcel Poser of Screening Eagle Technologies, illustrated the practical applications of these technologies in retail and other sectors. Their participation signals broad industry buy-in, which is crucial for the success of Europe's twin transition. The event also served as a platform for networking and knowledge exchange, further solidifying Huawei's role as a key enabler of Europe's digital sovereignty.
For those interested in learning more about the event, details are available on the official website of HUAWEI CONNECT 2026: https://www.huawei.com/eu/events/huaweiconnect-florence. The event was announced via Media OutReach Newswire, highlighting its global reach.
Ultimately, Huawei's renewed commitment and the introduction of the SCALE framework could serve as a catalyst for Europe's digital and green ambitions. By aligning with local partners and addressing specific regional needs, Huawei is positioning itself as a long-term contributor to Europe's sustainable future, potentially influencing policy and investment decisions in the years to come.
