The Swiss company HS-Soft AG has selected Munich-based FinTech firm Rubean AG as its SoftPOS partner, with the goal of replacing traditional card readers and integrating payment acceptance directly into modern till systems. The announcement, reported via NEWMEDIAWIRE, signals a significant shift in how small and medium-sized retail businesses—particularly in the bakery sector—handle card payments. Local card systems such as girocard are supported alongside Mastercard and Visa, meaning merchants can accept a full range of payment methods without separate hardware.
The implications of this partnership extend beyond simple convenience. For HS-Soft AG, which has become the market leader in software and till systems for bakeries, patisseries, and confectioners in the DACH region over the past 39 years, the integration addresses a long-standing pain point: the proliferation of devices at the point of sale. Currently serving over 700 businesses with more than 4,000 till stations, HS-Soft can now offer its customers a streamlined solution that eliminates the need for separate card terminals, each with its own cable, contract, and maintenance requirements.
Heiner Schriever, founder and CEO of HS-Soft, explained the practical benefits: “At many bakery counters today, there are two devices side by side: the till and the card terminal, each with its own cable, its own contract and its own maintenance. With Rubean, the terminal becomes an app on the till. This means: one less device, lower costs, and every new till can accept cards straight away, without the need to have a separate terminal delivered and set up first.” He added that customers simply hold their card or mobile phone up to the till screen, which also displays their shopping, making transactions quick even during busy morning queues.
For Rubean AG, the partnership represents a further validation of its SoftPOS platform, which the company describes as technologically and regulatory-compliant, enabling merchants, partners, and integrators to accept card payments on mobile devices. The platform supports various banks and acquirers in using local and global card systems, as well as enterprise applications and value-added services, with high availability, scalability, and security. After years of investment in research and development, the Rubean solution is in daily use in large-scale deployments and is now entering a new phase of development and scaling.
Stephan Kück, co-CEO of Rubean, commented: “Together with HS-Soft, we’re creating a new checkout experience for bakeries and their customers.” The collaboration underscores a broader trend in the payments industry: the move away from dedicated hardware toward software-based solutions that leverage existing devices. For bakery owners, this could mean faster onboarding of new till stations, reduced operational complexity, and a more seamless customer experience. More information about Rubean is available at www.rubean.com, and the original release can be viewed on www.newmediawire.com.
The partnership’s importance lies in its potential to accelerate SoftPOS adoption in a sector characterized by high transaction volumes and space constraints. By embedding payment acceptance into the till itself, HS-Soft and Rubean are addressing both cost and workflow efficiency, a combination that could set a precedent for other retail niches across the DACH region and beyond.
