The 18th Hong Kong International Wine & Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), opened today at the Hong Kong Convention and Exhibition Centre. Running for three days, the fair brings together more than 620 exhibitors from over 25 countries and regions, showcasing wines, spirits and beverages from more than 40 origins worldwide. The event underscores Hong Kong's position as a gateway connecting global products with buyers, particularly as the industry evolves with new categories and emerging markets.
The fair's international lineup includes returning exhibitors from France, Italy, Portugal, Spain, the United Kingdom and Australia, alongside newcomers from Latin America such as Argentina, Mexico and Peru. Georgia, Romania, Slovakia and Uruguay are participating for the first time, while Calabria in Southern Italy and Brazil debut as participating pavilions. This diverse representation highlights Hong Kong's role as a trading hub and its ability to broaden sourcing opportunities for buyers, reinforcing the city's status as a superconnector in the wine and spirits trade.
A key highlight is the expanded World of Spirits zone, which has grown this year following a reduction in liquor duty. The zone features spirits exhibitors from 17 countries and regions, covering the world's eight major spirits categories, including whisky, vodka, tequila, soju, rum, gin and Chinese baijiu. Notable products include Slovakia's BENTIANNA Brandy Liqueur, Australia's Ironbark Red Whisky, Russia's Klimlin Palace Legendary Vodka and Mexico's Tequila Fregón. Chinese baijiu takes centre stage with the "Top 10 Chinese Baijiu Brands," including Moutai and Yanghe, and a new Baijiu Cultural Display Area that combines culture, technology and interactive experiences to showcase baijiu production and history.
The fair also serves as a platform for Chinese wines to reach global markets. Tasting sessions featuring wines from Xinjiang and Ningxia will allow international buyers to experience the quality of Chinese wines. The "Chinese Baijiu Go Global" seminar, held today, attracted significant industry participation and facilitated discussions on internationalisation strategies, reflecting the growing focus on globalising Chinese baijiu. These efforts align with the industry's push to attract younger consumers and expand overseas.
Beyond international brands, local Hong Kong brands are showcasing creativity by blending traditional techniques with unique local flavours. Examples include Quadran Gin Salty Lime London Dry Gin, inspired by the Hong Kong drink "Salted Lemon 7-Up," and CATNIP tea gin from N.I.P., which combines tea, coffee and gin. The fair also features a range of beers and alcohol-free beverages, responding to growing demand for diverse drinking experiences. Cleddau Brewing Co. from Wales introduces a twin-format craft beer range with higher and lower alcohol versions, while Korea's Rapunzel offers alcohol-free fermented beverages with floral and fruity aromas.
The fair includes more than 40 events, including tasting sessions, forums and networking activities. The popular Sommelier's Picks programme returns, featuring recommendations by Master Sommelier Derek Li and award-winning sommeliers Carlito Chiu and Anty Fung. Their selections cover red wine, white wine, sake and rice wine, whisky, Chinese baijiu and other spirits. For the first time, Chiu and Li will host a dedicated sharing session on the public day, introducing selected wines and sharing tasting insights. Four Masters of Wine are also hosting masterclasses and seminars, including Debra Meiburg, who will lead a wine industry conference on the evolving influence of wine ratings.
The final day, 7 November, will open the Saturday Fiesta zone to the public aged 18 or above, offering opportunities to sample and purchase wines and spirits. The public day will feature FIGARO AFTER HOURS, a cocktail and Cantopop-themed party with DJ performances, as well as tastings from renowned regions such as Bordeaux. Tickets are priced at HK$220, with promotional tickets available until 6pm on 6 November at HK$128 through various channels. Pre-registration for public-day activities is available through the fair website at https://www.hktdc.com/event/hkwinefair/en.
The fair's comprehensive programme and international participation underscore Hong Kong's role as a global trading hub for wine and spirits, facilitating business opportunities and cultural exchange. For more information on HKTDC's initiatives, visit their digital news channels and research reports.
