The Hong Kong Trade Development Council (HKTDC) will host five major exhibitions from 13 to 17 August at the Hong Kong Convention and Exhibition Centre, under the theme 'Live Well.Stay Well'. The events include the 36th Food Expo, 10th Beauty & Wellness Expo, 12th Home Delights Expo, 4th Food Expo PRO, and 17th Hong Kong International Tea Fair. Together, they will feature over 1,850 exhibitors from more than 30 countries and regions, offering a comprehensive platform for sourcing, networking, and retail experiences.
This year's fairs mark a significant expansion in international participation. For the first time, all ASEAN member states will be represented, with Brunei and Timor-Leste making their debuts. New exhibitors from Colombia and Greece are also joining. The Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China has organized delegations from multiple provinces to showcase premium agricultural products, using Hong Kong as a gateway to global markets. The Korea Pavilion has expanded by 40% compared to last year, making it the largest overseas pavilion with over 130 exhibitors.
The Food Expo PRO introduces a new 'Meat Zone' to cater to rising demand for premium meats, featuring Korean frozen marinated barbecue products and a local Hong Kong brand offering halal-certified beef tendon balls. The popular 'Coffee Zone' returns with a more international lineup, including exhibitors from Yunnan, Colombia, Macao, Myanmar, Thailand, and the United States. The 'Food Science and Technology Zone' showcases alternative proteins and intelligent food-service robots, highlighting automation in dining solutions. For the first time, pet food products are featured, with a Hong Kong exhibitor using patented packaging to preserve nutrients without preservatives or cold-chain logistics. The halal food label, now in its third year, includes over 130 exhibitors from various markets, with a networking reception scheduled for 14 August to facilitate business connections.
The Hong Kong International Tea Fair presents rare teas from around the world, including first-flush Kunlu Mountain purple bud pu'er tea from Yunnan, white tea from Laos, Kenyan premium tea, and Ceylon tea from Sri Lanka. New pavilions include the Chinese Mainland Matcha Pavilion from Guizhou and Zhejiang, and the Yixing Zisha Teaware Pavilion. The 'TeaLifestyle' zone introduces innovative tea products like sparkling tea, tea-based cocktails, and pu-er coffee blends, along with tea pastries, bonsai, and meditation experiences. The Hong Kong International Tea Culture Forum will explore internationalization of Chinese tea brands.
The five themed days—'Happy Eat Happy Life', 'The World in Blink', 'Coffee or Tea?', 'Stay Fresh, Stay Ahead', and 'Let's Chill'—encourage visitors to discover wellness trends. The Food Expo will feature global delicacies, including Singapore's Old Seng Choong pandan chiffon cakes, Thailand's Drop by Dough artisanal doughnuts, and Taiwan's KUAICHE jerky. A new Dessert and Gelato Theme highlights innovative ice cream flavors, such as low-fat gelato with patented mushroom extract from Hong Kong Polytechnic University. The Gourmet Zone celebrates its 15th edition with 15 celebrity chefs and a commemorative recipe book.
The Beauty & Wellness Expo introduces the 'Stay Relax' zone with red-light therapy capsules and medicated balms, and the 'Scentsation' zone returns with the Xuelei Fragrance Museum offering an interactive scent experience. The Home Delights Expo focuses on quality sleep and smart living, with the Sleep Health Association launching 'Go Sleep Exp' and HKT offering smart home discounts and showcasing F5G-A 2500M Super Broadband.
The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM) expands to three days, featuring over 30 speakers from various countries. Under the theme 'Clinical Translation, Regulatory Policies and Global Innovative Pathways of Traditional Medicine', the conference will discuss regulatory frameworks and international cooperation. Public education displays on Chinese medicine will be held at the Food Expo.
To celebrate HKTDC's 60th anniversary, special promotions include free admission before noon for designated leaflet holders, '6'-themed offers, and lucky draws with prizes worth over HK$1 million. The fairs will use e-tickets only, available through various platforms. These events underscore Hong Kong's role as a global trade hub, connecting businesses with consumers and fostering international partnerships in wellness and lifestyle sectors.
