HITN Media, through its preschool streaming platform Edye and wellness brand Vida y Salud, is tackling one of the most pressing issues in modern parenting: the relationship between preschoolers and electronic devices. The Spanish-language townhall Los niños y el tiempo en pantalla (Children and Screen Time) will air on Sunday, September 13 at 8:00 pm EDT/PDT on HITN TV and will be available for free on HITNGO, ensuring families can access it whenever needed.
Hosted by journalist Nathalia Ortiz, the program features developmental and behavioral pediatrician Dr. Nidsy Mejía Roque and pediatric neuropsychologist Dr. Fernanda Lucchese-Lobato. It also includes insights from Dr. Thresia Gambon, spokesperson for the American Academy of Pediatrics (AAP); Matías Dodel, PhD, professor at the Catholic University of Uruguay; and Lina Acosta Sandaal, a development expert and founder of Stop Parenting Alone. On-the-ground surveys were conducted by parenting blogger Mariela Irala.
This townhall matters because it moves beyond simplistic screen-time limits to address the quality and context of digital experiences. As Guillermo Sierra, EVP and Head at HITN Media, explains, “This issue is urgent and highly relevant to our Latino audiences: the trends we see in the United States often set the tone globally, and parents need to be empowered with clear, evidence-based information that is guilt free.” The program aligns with AAP digital media guidelines, which encourage families to consider content quality, co-viewing, and displaced activities rather than just minutes spent on screens.
For Hispanic families, who often navigate multiple cultural and linguistic influences, this guidance is particularly crucial. The townhall avoids blaming parents and instead offers constructive answers to questions like: Is it just about screen time, or does content matter too? How do viewing habits and whether children are alone or accompanied shape their experience? When should adults step in, and how can limits be set without turning technology into a constant source of conflict?
HITN’s initiative reflects a broader movement to empower parents with evidence-based tools. Both Vida y Salud and Edye follow AAP recommendations and continuously work alongside caregivers to promote a healthy relationship with technology that prioritizes guidance, context, and content quality. As Sierra notes, “We want to lead the movement, initiate a critically important conversation, and empower parents to manage this challenge for the benefit of their children.”
The implications extend beyond the broadcast. This is the first of many initiatives HITN will roll out on this topic, signaling a sustained commitment to supporting Spanish-speaking families. By providing trusted content on health, wellness, and child development, HITN Media and its brands are helping parents make informed decisions without guilt. The message is clear: it’s not about being perfect parents, but about being present, staying informed, and building a healthier relationship with technology—for both children and adults.
