Hammer & Nails, the elevated grooming experience built for modern men, has officially opened its 51st location in Santa Monica, California, at 12121 Olympic Blvd. The grand opening celebration on July 26 featured UFC Hall of Famer Urijah Faber, who joined as a brand ambassador and investor earlier this year. Guests enjoyed shop tours, refreshments, and complimentary grooming experiences in the masculine, design-forward space.
The Santa Monica location underscores the brand's rapid expansion and its mission to redefine men's grooming. CEO Aaron Meyers stated, 'Santa Monica represents a key milestone in our journey to redefine the men's grooming industry across the U.S. Our goal is to shift the paradigm of how men prioritize self-care and bring premium services that tend to the whole man to every corner of the country.' This is the company's tenth location in California, fueling the next phase of national expansion as the brand aims to open 100 shops nationwide by the close of 2026.
Hammer & Nails offers a fully tailored experience with services personalized to each man, including precision haircuts, shaves, classic hand and foot care, and the brand's signature whiskey-infused foot treatment. The membership model provides access to premium services such as extended massage time, aromatherapy steamed towels, and custom technical detailing. This model is designed for men seeking a go-to destination for grooming in a masculine environment where they can enjoy curated spirits among fellow men.
The brand's franchise model continues to attract entrepreneurs passionate about wellness, hospitality, and community. Fes Russell, owner of the Santa Monica location, said, 'Bringing Hammer & Nails to Santa Monica has been an exciting journey. This city embraces wellness and style, and we're proud to offer men a space where they can prioritize both. Our shop isn't just about grooming, it's about confidence, community, and creating a routine that helps men show up as their best selves.'
Founded in 2016, Hammer & Nails is transforming how men experience grooming through franchising. For more information, visit hammerandnailsgrooming.com or explore franchise opportunities at hammerandnailsfranchise.com.
