Green SM has officially launched its all-electric taxi service in Los Angeles, California, marking the company's first entry into North America and its ninth global market. The move brings the Vietnamese mobility brand into one of the world's most dynamic and demanding transportation markets, following its rapid growth across Asia and Europe. For Los Angeles residents, the launch introduces a new zero-emission ride-hailing option, while for Green SM it represents a strategic milestone in its global expansion and a test of its operating model in a highly competitive environment. The announcement, distributed via Media OutReach Newswire, underscores the company's ambition to build a trusted international presence.
Starting October 13, customers in Los Angeles can book Green SM rides through the Green SM app, by calling the company's hotline, or by hailing a vehicle on the street. The service network is designed to cater to a wide range of mobility needs, from everyday trips and longer journeys to airport transfers. Green SM is committed to delivering a high-quality customer experience through its 5 Good Promises: Good Cars, Good Drivers, Good Price, Good Experience and Good for the Environment. In Los Angeles, the company operates a 100% all-electric fleet of VinFast vehicles, featuring spacious, smooth and modern VinFast VF 8 models. Drivers are carefully selected and thoroughly trained, and fare information is transparent, with promotions aimed at making greener rides both comfortable and dependable.
To celebrate the launch, new customers who sign up for Green SM will receive 50% off fares, up to USD 12 per ride, on their first five trips. In addition, customers can enjoy a complimentary Green Pass membership, which includes 10 discount vouchers per month, each offering 30% off fares, up to USD 10 per ride. These incentives are intended to attract riders in a market where competition is intense and customer acquisition costs are high, while also encouraging trial of electric mobility.
Ms. Hoang Thanh Hang, CEO of Green SM in the U.S., said: "The United States represents an important milestone in Green SM's growth journey. We are not simply expanding into a new market. We aim to build trust with customers, drivers and local communities, one journey at a time. Our experience across international markets has shown us that the future of electric mobility is not defined by an all-electric fleet alone. It also depends on service quality, well-trained and reliable drivers, and genuine care in every customer interaction." Her comments highlight that the company's differentiation strategy rests on service quality and operational discipline, not merely on the environmental benefits of electric vehicles.
Following the launch, Green SM will gradually build its local team and strengthen its operational capabilities, while recruiting and training local drivers. Through these efforts, the company aims not only to create new employment opportunities but also to make a direct contribution to the transition toward greener mobility in Los Angeles and across the region. Founded in Vietnam in 2023, Green SM currently operates a green mobility ecosystem across Vietnam, Laos, Indonesia, the Philippines, India, Kazakhstan, Denmark and the Netherlands. As part of its global expansion, Green SM has completed approximately 850 million rides, covering a total distance of nearly 6 billion kilometers, helping reduce more than 800,000 tons of CO₂ emissions, equivalent to the amount of carbon absorbed by approximately 36 million trees.
Green SM's presence in the United States combines VinFast's strengths in all-electric vehicles with Green SM's operational expertise, giving customers an additional option for smooth, comfortable and zero-emission mobility. This also marks an important milestone in the global growth journey of the Vietnamese all-electric ride-hailing company. From Los Angeles, Green SM will continue investing in its fleet, technology, driver team and service quality, putting customer experience at the heart of its sustainable growth in the U.S. and international markets. The launch not only expands the company's footprint but also signals the increasing globalization of electric mobility services and the potential for Vietnamese brands to compete in advanced markets.
