Australian plant-based nutrition company Green Choice Proteins has completed its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida. The meetings, which connect consumer packaged goods brands with retail buyers, mark a significant step in the company's U.S. market expansion and underscore the increasing global appetite for clean-label, functional plant proteins.
During the ECRM session, Green Choice Proteins presented its Australian-made plant nutrition products to U.S. retail buyers across health, specialty, food, drug, and mass retail channels. The company used the meetings to share its brand story and gather insights on American consumer preferences. "ECRM gave us an opportunity to introduce Green Choice Proteins directly to U.S. retailers and have conversations about what American consumers are looking for in plant-based nutrition," said Puneet Chawla, Founder of Green Choice Proteins. "We were able to share our focus on Australian-grown ingredients, clean-label formulations, great taste, and transparency while learning more about the opportunities within the U.S. retail market."
The ECRM meetings are part of a broader U.S. strategy already in motion. Green Choice Proteins has announced that its products are coming soon to OneLavi, marking its first official U.S. market entry, with availability on Amazon also planned. These launches will make the company's Australian-made products accessible to consumers across the United States while it continues to develop relationships with retailers and explore additional distribution opportunities. "Our U.S. strategy is beginning to take shape on several fronts," added Chawla. "We're preparing to make our products available to American consumers through OneLavi and Amazon while also building relationships within the retail community. Completing our ECRM meetings was another important step in that process."
Based in Victoria, Australia, Green Choice Proteins is a family-owned company that manufactures its products locally using Australian-grown pulses, including pea and faba, alongside other thoughtfully selected ingredients. Its formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals. The initial U.S. lineup includes Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each provides approximately 35 grams of plant protein per serving, contains omega-3 from linseed, and is made without artificial colours, flavours, or fillers.
The U.S. expansion matters because it signals a growing demand for transparent, sustainable plant-based nutrition and highlights how Australian brands are positioning themselves in the competitive American market. Green Choice Proteins emphasizes sustainability and responsible sourcing, focusing on ingredient transparency and supporting Australia's plant protein industry. With its ECRM meetings completed and first consumer launches approaching, the company plans to continue building retail relationships and expanding awareness of its products in the U.S. For more information, visit Green Choice Proteins.
