Graze Craze, the nation's largest charcuterie franchise, has announced the launch of its new Wine Pairing Board, a first-of-its-kind charcuterie experience created in partnership with certified sommelier Warner Boin Dowlearn. The board, debuting just in time for the holidays, combines Graze Craze's handcrafted charcuterie with Dowlearn's wine expertise to simplify wine pairings.
Each Wine Pairing Board includes a Pocket Guide to Wine Pairings developed in collaboration with Dowlearn's company, Confidence Uncorked. The guide aims to help guests pair wines confidently at home, offering insights into red, white, rosé, and sparkling wines. Dowlearn, known as the "snob-free sommelier," has built a significant following on TikTok and Instagram for her engaging approach to wine education.
"I'm so honored to partner with Graze Craze to help curate this guide," said Dowlearn. "We both share a belief that wine should be fun, approachable and delicious, but many people still worry that they'll make the 'wrong' choice. We've removed the uncertainty with Graze Craze's stunning Wine Pairing Board and the Pocket Guide."
The Wine Pairing Board features a selection of Graze Craze favorites, including luscious dips, hearty meats and cheeses, succulent fruits, and indulgent chocolate. It is available in three sizes: Large for corporate events or large private tastings (serves up to 20 grazers), Small for intimate gatherings (up to 10 grazers), and the Picnic Box for date night or girls' night in (up to four grazers). The board can be ordered nationwide at participating locations for in-store pickup, delivery, and catering.
"This collaboration is more than just a new product; it's an experience," said Cory Hibbard, President of Graze Craze. "Our guests have been asking for something that feels upscale but still approachable, and Warner helped bring that vision to life. It's a fun way to feel more confident in your wine choices, while enjoying the high-quality product Graze Craze is known for among charcuterie lovers."
The launch underscores Graze Craze's commitment to innovation in the charcuterie category. As an affiliated brand of United Franchise Group, Graze Craze continues to expand its offerings, with the Wine Pairing Board representing a blend of culinary artistry and accessible wine education. The Pocket Guide to Wine Pairings is available while supplies last.
